There are SO few procedable clients around at the moment. I know of a number of companies including a number of UK Estate Agents, who have not been able to keep their businesses going through lack of house sale completions.
Those who do have a need to move are having problems getting mortgages with fees and deposits going up.
My approach and advice to any Real Estate Agents is to look at strategies to attract those few procedable buyers out there, to buy property from them.
That means working through the 4 p's - Price, Presentation, Promotion and Preparation.
That's more to do with educating the seller to price realistically; making sure the properties you take on are very well presented so they are the most desirable properties available. With so many properties to choose from those listings need to be A1;
Look at how you are promoting the property. I would always advise to put more effort and budget in to a motivated, well prepared seller than a seller who was not so open and understanding.
Prepare the seller to take the offer they get, even if its lower than what they want - getting them over what they feel is perceived loss is a huge challenge.
The truth is - in this market, the first offer you get will be the best one! Put all 4 p's in to action and it could just save your business.
Monday, January 19, 2009
Strategies for real estate agents to survive the property downturn
Labels:
estate agents,
marketing,
real estate,
selling houses,
selling property
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